What is Digital Marketing? (Ultimate Guide to digital marketing)

Before we know all about digital marketing we should know what is digital marketing? In a very simple way, you can say it is a method of marketing, product whether it may be physical or digital, through a Digital platform using the internet.

Whether you are a influencer, manufacturer, trader or you plan for a marketing business you should know what is digital marketing.

S0 let's know what is digital marketing.

What is digital marketing?

Marketing is an act to promote and sale a product. So the question is how you can reach your customer to promote and sale a product.

Like traditional marketing, you may go door to door or promote in newspapers and radio or on television.

If you go door to door for promoting or selling a product then it will be very costly both in term of money and time.

Secondly, now a day only less percentage of people engage in media like radio television and newspaper.

So, as today many peoples are engaging in social platforms like Facebook, Instagram, Twitter, YouTube and Blog with their Mobile or Laptop and they search on Google what they need.

No doubt that one can easily reach his targeted customer on these platforms to promote and increased conversion.

You have to be online to get the attention of peoples, to encourage them and finally to sales your products and, or services through digital marketing.

These are the main reason why digital marketing is the necessity of today's Industry or service.

In a broader sense, its meaning is, all plat-form like Facebook, Instagram, web sites, that are used for marketing? Email marketing is also a very popular technic.

In this topic, what is digital marketing? we not only describe what but why we should need digital marketing.

In this internet era, you cannot grow your business without digital marketing. If you really want to grow your business, make your brand, or want to give the best content to your customer, then you must read this topic.

In short digital marketing means marketing using internet and all digital technologies like computer, Laptop and smart mobile etc. to promote a product or service.

Using Digital Marketing you will earn more money for a happy life

Different platform for digital marketing

Nowadays there are so many digital platform which may be categorized as owned media, share or earned media and paid media.

Owned Media

Owned media include web sites, social media profile and mobile app. Where content, is developed by owner and organisation itself. It is very helpful to introduce your product and to sell them.

This is very necessary for all Industry and service.

Earned media

Earned media include web sites developed by others and social media of other profile, where the content developed by others to share, reviews and comment for free.

Generally in this platform product is being push. This media help your product spread from one mouth to another. But this is possible only if, when your product or content is valuable and of high quality.

Paid Media

Another platform is paid media, where the websites or social media publish content, after being paid by the owner. Paid media include advertisement display, advertises on the social platform, pay per click, paid reviews .promoted by the affiliates etc.

This is highly recommended if your product is new and or you introduce it for the first time.

There are so many examples of all these platform web sites like Amazon, soravjain.com, Moz, your own web sites, SEO, google ad-words, social media like Facebook. youtube, twitter, Instagram and email marketing, Semrush affiliate marketing etc.

Tactics to be use

Digital marketing is not just promotion and sales, through digital marketing it will be possible to make a strong and friendly relations with customer, you can advice and guide them. All these help you to make your brand.

The main tactics use for digital marketing are:-

• Content marketing
• search optimization
• Social media
• Email
• Online survey
• website Analytics
• Advertisement
• Testimonials

WHY DIGITAL MARKETING?

There are so many reasons, why in this digital world, digital marketing play a vital role for both consumer and producers or seller.

It is Cost Effective

First of all, it is very cost-effective. Except for paid media, the cost is very low in owned media and earned media and in some cases, like in social media and SEO, it is near to zero. If you have knowledge, then you only need to purchase a domain name and hosting to build web sites for your blog and e-commerce purpose.

Help You to reach targeted customers

It gives you the power to reach your content to the whole world irrespective of country's boundary. Besides, it helps you to reach your target customers. It helps you to know your consumer behaviour

It is used For SEO

SEO, for a particular page, help you to show in first page of google search. Besides, paid media like google ad-words, Facebook ads help you to reach your targeted customers, whether you are new or unknown to the market. SEO help your customer to search you and your product easily and fast.

please visit to know more about what is SEO?

Keep your customer engaged

Digital marketing helps for review, comment, the influence of your content. It helps You to know your audience, their behaviour, their origin which ultimately help you to develop new products and their lunch.you can keep engaged in digital marketing.

Now we understand that digital marketing makes it possible to make the right offer at the right time in the right place.

Dear audience, I think most of you, now understand what is and why you need digital marketing.

Then why you late! let's start to build a web site. Then you should read how to build a web site?.and if you want to start a free blog then you must click on the free blog on word press.