What is SEO? certainly, it is a big question for any blogger, for a business person, and for a person who want digital marketing for promoting his product.
If you want your content, to reach people, or whether you want to make a personal brand, or wanted to write a blog post. You must know about SEO.
All above line, give you answer to the question why SEO. But here we know what is SEO? and what all that you need to do for SEO of your websites.
It will be easy for us to understand Seo, if we know how a search engine like google use various Technic to rank a web site.
Technique used by Google to rank a site
many internet users that is about 90% use Google to search for everything using a search term. So here I will tell a little about how Google ranks a page or a web website.
Google do three things for that 1) crawling, 2) indexing 3) algorithm
For Crawling a website Google use spider or bots. Here to better understand we use the term spider. Spider enter your web site only after you list your web-sites on Google Console. It can enter your web site from an outsider, link to your site.
Spider visit your title, meta tags, meta description, interlink given etc for indexing your site for ranking on search engine result page (SERP).
It looks open, whether the web site serves the visitor, at the same time where visitors come from to your site. their engagement etc to review indexing of web sites for SERP. This purpose it depends on an Algorithm.
Crawling, indexing is a regular process that Google do with Algorithm.
So now the important process for you for SEO is first how to crawl on Google, Bing and, or in Yahoo.
Register your web site on Google console.
It is very necessary for any websites, first, to register in google console for landing their site on SERP. So it is a very important task, how to register your web site on Google console for SEO purpose.
- First visit Google console.
- you can sign up or log in.
- Add your site URL for crawling in google.
- submit your sitemap.
on-page and off-page SEO
There are two ways to land your page on SERP for ranking. One is on-page SEO and the other is off-page SEO. Off-page SEO is all the external efforts that you make to rank your web site on SERP.
On-page SEO refers to all the efforts you make within your website to rank your site on SERP. On-page will be very simple for you if you understand how Google crawls your site for indexing, which I write here a little about it.
Here, we know all about on-page SEO. For this purpose, you may need a plugin. There are so many plugins available, some are free and many are pro, means for which you have to pay.
From my experience, I recommend you to install the Yoast SEO plugin in your word press. Here, I will try to say you all the method that you can use to rank your website on SERP.
Quality content
As we know Google crawl all headline, content etc of your page. besides, Google also indexes the web site, which has a maximum number of visitor with maximum time spend on that website.
So before you start writing a blog, you must have knowledge of your niche. Your content should be readable and that your reader can understand easily.
You must have quality content. You should not use long paragraph in your blog like any article. you must have some heading along with some sub-headings in your content.
Keyword research
The more important thing in on-page SEO is keyword research, before writing a blog or selecting a niche your blog.
When someone searches for something on a search engine, he or she use some keyword or key phrase to search his desire content. So you should write a blog on that subject what people search for, to increase the possibility to rank on SERP.
Your post must be around the most searching keyword. That is the reason why keyword research so important for SEO. Besides SEO keyword research helps you to know your competitions.
You should blog on a keyword which is profitable, that have a low competition. you won't motivated to blog on keywords that are not profitable.
There are so many tools as well as plugins available. I think the most important tools are Keyword planner, ubersuggest, Ahrefs, wordtracker, google trends etc.
Among them some are free .some are paid, many of them give both the option. If you are a beginner I advise you to use a free one, where Ubersuggest will serve you better in your keyword research.
Focused on title & meta description
When your web site is shown on SERP it looks like this. The blue part is called Title, the green part is called Permalink and the black part is called Meta description.
This is the portion which your reader or customers see first when he searches for a relevant keyword that matches your content or blog post. So try to write all these three in such a way that it should attract the reader to click on it.
Title & Meta description
First i will show some image of title of some websites
When you write the title for SEO in the title area of the Yoast SEO plugin, it only looks into the appropriate length of your title. It shows green signal when you fulfil these criteria.
But you should focus on, whether your Key phrase or your niche keyword is on your title. Further, it should be an eye-catching title like- Top 10 places to visit in India, know these before arrives in India etc. The title should be something like which should attract your reader to read full topic.
For SEO, you should write your meta description in such a way that, It should show your customer, what he will be known and what he will get if he clicks on your site.
The example of below Picture give you the idea for meta description.
How Yoast SEO plugin work
You can use the Yoast SEO plugin to get more traffic from Google, Bing Yahoo, attract more traffic to your social media platform and to engage your customer.
For SEO, you must have Outbound Link, Internal LInk, and key phrase in title and sub-headings.
you should have a proper length of title, meta description which should attract or compelling for a call to action to your customer.
Yoast SEO plugin also looks at the number of Keyphrase in your introduction, its length, its density, the key phrase in the title, in your slug in your blog post.
If every things is ok then it shows the green button. otherwise orange or red just like the above picture.
But, after all, It is your, keyword research and quality of your content is the key to rank your blog post on SERP.
If you want to know how to write a blog post -Post your comment on the comment section. which plugin you use for SEO.
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